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When it comes to getting your business or brand noticed and attracting new customers its long been known that good signage is key, especially if you are visited regularly. The signage in your business is a powerful marketing tool, it works for you 24 hours a day, 7 days a week, 365 days of the year. Its one of the first things that customers will notice and plays a large part in their overall customer experience. Your business Signs are also extremely cost effective with no ongoing costs unlike other forms of marketing which may need maintenance and updating.
Some Statistics as to Why Signage is Important for Your Business:
Surveys such as the one commissioned by FedEx Office illustrate why signage is important for a small business. The survey found that:
- Almost 76% of consumers enter a store they have never visited before based on its signs.
- Nearly 68% of consumers have actually purchased a product or service because a sign caught their eye.
- Circa 75% of consumers have told someone about a store based simply on its signage.
- More than 68% of consumers believe a store’s signage is reflective of the quality of its products or services.
- Over 52% of consumers say they are less willing to enter a store with misspelled or poorly made signs.
- Nearly 60% of consumers say the absence of a sign deters then from entering a store.
- On average consumers think a small business should have two or three signs around its store front.
Its fair to say the survey finds a strong connection between between well designed quality signs and positive consumer reaction, making it a must have in your key marketing efforts. If you need inspiration check out our other blog post 12 Examples of Retail Signage We Love. Effective signage isn’t just limited to the store front and consideration must also be given to the interior of the store. Point of sale (POS) and point of purchase (POP) signage is incredibly powerful and can be used to great effect for increasing sales.
To learn more about how you can use signage more effectively within your business call us on 01536 265823
